About Bill

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Bill and Susan Halldin moved to Rocklin to raise their family. Their two children, Michael and Kathryn, have attended Rocklin schools. Kathryn is now a student at Wheaton College while Michael is a junior at Whitney High School. 

Bill and his wife, Susan, moved to Rocklin in 1999 to raise their family and launch a small business.

As business owners, they created an award-winning business that won recognition for its fast growth — and giving back to the community. The Sacramento Business Journal four times ranked Halldin Public Relations as one of the region’s fastest-growing businesses and also annually recognizes Halldin Public Relations for being one of the top corporate supporters to non-profit organizations.

Bill was elected to the Rocklin City Council in 2018 and was chosen to serve as Mayor of Rocklin for 2022.

Bill’s commitment to giving back to the community also includes leadership in our non-profit organizations, including:

  • Serving as an advocate for local businesses as a member of the Rocklin Chamber of Commerce Board of Directors, including serving as Chair in 2006.
  • Helping to create the Rocklin Educational Excellence Foundation, a non-profit that gives back to our schools, as a board member.
  • Fourteen years as a member of the board of the Sierra College Foundation, which supports student scholarships and programs for local Sierra College students. Bill served as president of the Foundation for three years and helped lead efforts to support foster youth and returning veterans.
  • Volunteering and supporting the Matthew Redding Foundation, honoring a fallen Rocklin Police Officer by providing scholarships in his memory.

        As Chairman of the Rocklin Chamber in  2006, Bill helped the Chamber welcome noted investor Warren Buffett, who came to open R.C. Willey, one of the companies that is part of Berkshire Hathaway.

  • Serving on the Founding Steering Committee for Leadership Rocklin, which has trained more than 200 leaders since it was created 15 years ago.
  • Chairing of the William Jessup University Community Relations Council, a group that assisted the university after its move from San Jose to Rocklin.
  • Helping to lead an annual event, the Rocklin Feed My Starving Children MobilePack, which has packed nearly 6 million meals for malnourished children around the world over 11 years. Bill has served as chair since 2017.

Bill also represented Rocklin for more than five years as a Sierra College Trustee, being chosen by his colleagues to serve as President of the Board for two of those years. During his tenure, Bill pushed for affordable education for students, lower tuition for returning veterans and steps to ensure students could take the classes they needed to be able to transfer to four-year universities and complete their educations as quickly as possible.

Bill has been recognized with William Jessup University‘s Faith & Service Award, the Rocklin Chamber’s Businessperson of the Year Award and Placer County School Trustee of the Year. In 2018, he received the Edward M. Friedman Award for Community Service.

Bill earned a Bachelor’s degree from Northwestern University and a Master’s in Public and Private Management from Yale University.

Bill and Susan have two children: Kathryn, a graduate of Whitney High School and now a graduate student studying to become a Physician Assistant; and Michael, a Whitney High School graduate now working locally in Rocklin.